For my live athletic event, I attended the Cleveland Indians home opener against the Texas Rangers. Even though they lost, I still noticed a great amount of advertising. As soon as I walked in, I was handed a magnetic schedule that had two sponsors on it; Giant Eagle and Toyota. Even though these were two totally different companies, they put their names on the magnets because they were guaranteed that over 40,000 would see their name by giving these out for free. Another thing that I noticed is that what use to be called the Batters Eye Bar in right center field has been changed to the Rigid Tools Bar. This was probably done to bring in more money since the Indians have had trouble operating in the positives overs the last couple of years. Also, all over the outfield walls are Budweiser and Pepsi logos. This shows who has invested a lot of money in order to be have their names posted that big for everyone to see. My last observation would be the name Progressive Field. The company of Progressive Insurance has invested a lot of money in order to have the field named after them. They have many of their logos around the park as well for everyone to see. The field is a high trafficked area and is guaranteed to help get their name out to the public. Investing money into athletic stadiums is a very smart move for companies to do.
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